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Good ratings can hide a broken buying process.
The final score tells one story. Riders describe what happened along the way.
69%
of applicable respondents rated overall purchase 8-10
45%
of applicable respondents rated price clarity 1-3 out of 5
35%
of applicable respondents who had a staff handoff said information was partly/not preserved
Good overall ratings can hide stage-level friction.
“Hidden fees kill sales. Stop acting like your motorcycles are the only ones for sale.”
Rider findings from a census promoted through over 100 motorcycle groups representing over 3 million combined memberships.
Aggregate group membership describes recruitment reach, not the response count or unique riders.
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Research note: Findings come from a voluntary, self-selected, unweighted sample of riders. Each percentage uses the respondents eligible for that specific question. Results are directional; they do not estimate national prevalence or establish causation.