2026 U.S. Rider Intelligence Report - Dealer Edition
Know what riders notice. Fix what your team can control.
Independent rider intelligence on pricing, response, test rides, handoffs and ownership. A concise briefing for dealer principals, sales managers and service leaders.
The final score tells one story. Riders describe what happened along the way.
69%
of applicable respondents rated overall purchase 8-10
45%
of applicable respondents rated price clarity 1-3 out of 5
35%
of applicable respondents who had a staff handoff said information was partly/not preserved
Good overall ratings can hide stage-level friction.
A focused, 19-page briefing
What riders experience, where confidence breaks down, and what your team can put into practice.
- 01
The buying journey
Price clarity, useful replies, inventory confidence, staff handoffs and test-ride access — where buying momentum builds and where it breaks.
- 02
Service and ownership
Service communication, cost and what the ownership experience tells riders about the dealership they bought from.
- 03
Product and new-rider priorities
What riders prioritize in product, and the barriers that keep new riders from getting started.
- 04
Seven observable dealer standards
Practical operating standards and the evidence managers can look for in their own store.
- 05
Research limitations
How the sample was gathered, what each base means, and what the findings can and cannot support.
Research note: Findings come from a voluntary, self-selected, unweighted sample of riders. Each percentage uses the respondents eligible for that specific question. Results are directional; they do not estimate national prevalence or establish causation.
“Focus on the rider's needs, not the sale.”