The institute
Independent rider intelligence.
The Riders Perspective independently measures what riders experience and brings that evidence directly to the motorcycle industry.
Founder
After purchasing 26 motorcycles across 10 brands, riding more than 20,000 miles in California, and building technology for motorcycle dealerships, Vince Denais kept encountering the same problem: the industry measures sales, leads, inventory and dealer performance, but the rider's actual experience is rarely measured independently or carried directly into industry decisions. The Riders Perspective exists to change that.
What we promise riders
Your experience will be heard, protected and reported honestly.
Working with the industry
OEMs, dealer groups and technology providers can commission briefings from the census dataset. No sponsor may edit, delay or suppress findings. Dealers can begin with the confidential Dealer Census.
Contact the institute