Rider Intelligence Report
The annual evidence base built directly from census responses.
First report in development
Independent rider intelligence
The Voice of Today's Rider
Dealer information is everywhere. Rider truth is not.
The Riders Perspective independently measures what riders experience and brings that evidence directly to the motorcycle industry.
3.3M+
Aggregate memberships across the mapped U.S. Facebook motorcycle-group universe
100+
Motorcycle communities in our nationwide outreach network
Network size reflects aggregate group membership—not unique riders or guaranteed impressions.
Riders are defining where trust is earned—and where buying momentum disappears.
Why this exists
The motorcycle industry knows what sold, where, when, and at what price. What it rarely captures is why riders walked away, what they tolerated, what earned their trust, and what they believe needs to change.
The Riders Perspective was founded to turn that missing rider experience into independent evidence.
What we measure
The Riders Perspective independently measures what motorcyclists experience—from discovery and dealer response through pricing, test rides, purchase, service and long-term ownership.
- 01
Discovery
- 02
Dealer response
- 03
Inventory accuracy
- 04
Pricing clarity
- 05
Test-ride access
- 06
Purchase
- 07
Service
- 08
Long-term ownership
2026 U.S. Rider Census
If you ride, used to ride, or seriously intend to ride, we want your unfiltered perspective.
TRP reports only what the collected evidence can support. Rider contact information is not sold.
Add Your Rider PerspectiveIndependence
Riders come first.
Personal information is never sold.
Commercial relationships are disclosed.
Sponsors cannot alter, delay, or suppress findings.
Research outputs
Rider Pulse
Short-cycle reads on a single question the industry is arguing about.
First report in development
Industry Briefings
OEM, dealer-group and technology briefings drawn from the same dataset.
First report in development
Founder context
After purchasing 26 motorcycles across 10 brands, riding more than 20,000 miles in California, and building motorcycle-dealership technology, founder Vince Denais created The Riders Perspective because the rider's lived experience was not being measured independently.
More about the institute