Rider Intelligence Report
The annual evidence base: how riders discover, shop, buy, service and stay with — or leave — the industry.
In development from 2026 census responses
Research outputs
Reports & Briefings
Findings are published only where the sample base and methodology support the claim.
Rider Pulse
Short-cycle reads on a single contested question, published between annual reports.
Planned
Industry Briefings
Commissioned OEM, dealer-group and technology briefings drawn from the same dataset, under the independence charter.
Available on request
The report is built by riders.
Every finding traces back to a census response. Adding yours is what makes the next report possible.
Add Your Rider Perspective